Cave mégalomane
Originalité des produits, saveurs audacieuses et image de marque audacieuse, Megalomaniac élabore des vins de distinction, mais avec une touche d'audace. Détenu et exploité par John Howard, Megalomaniac a débuté en 2007 avec un millésime unique et le domaine viticole de Niagara s'est rapidement développé pour atteindre une capacité de production de 40 000 caisses. Avec ses 44 hectares perchés au sommet de l'escarpement du Niagara, Megalomaniac offre des vues exceptionnelles, ce qui en fait une attraction incontournable pour les habitants et les touristes.
The story behind Megalomaniac
Megalomaniac is the tongue-in-cheek project of John Howard, who started it in 2007 as a hilltop winery on the Twenty Mile Bench above Vineland. The full name, John Howard Cellars of Distinction, is part of the joke.
So are the wines. Bottles named Narcissist and Sonofabitch set the tone, wrapped in slick black-and-white labels that lean into the ego gag.
Big views, big personality
Under the humour is a serious hilltop estate. Megalomaniac grows Riesling, Pinot Noir, Chardonnay, and Bordeaux reds on the Twenty Mile Bench, with winemaker Sebastien Jacquey, a Burgundy native, guiding the cellar.
The setup is unusual, too. John Howard dug an 8,000-square-foot barrel cellar 22 feet under the vineyard, and for years the whole winery ran out of that cool underground space before the above-ground building went up.
Frequently asked questions
What is Megalomaniac known for?
Megalomaniac is known for its cheeky branding, with wines like Narcissist Riesling and Sonofabitch Pinot Noir, and for its hilltop Twenty Mile Bench estate. Behind the jokes are well-made Niagara wines and a dramatic underground cellar.
What is with the wine names?
The whole brand plays on ego and excess, so the wines carry names like Narcissist and Sonofabitch. Sonofabitch Pinot Noir nods to how notoriously hard Pinot is to grow. The humour is the hook, and the wine backs it up.
Where is Megalomaniac?
On a hilltop on the Twenty Mile Bench near Vineland, in the Niagara Escarpment. The high site gives long views over the region, and a barrel cellar sits 22 feet below the vines.